Full feeds, please.

There’s nothing I dislike more than firing up my Google Reader and finding either summaries of articles (New York Times) or truncated posts containing one paragraph (or less) of content (St. Louis Post-Dispatch, Baltimore Sun). Site owners will be quick to tell you that the main reason they provide snippets of posts/stories/etc. in their feeds is to load up your browsing experience with ad views when you are forced to leave the sanctity of your feed reader.

I think that’s a real crappy way to treat your readers.

Free the feed.

Look, if it’s money you need, that’s one thing. Throw your feed through Feedburner and use their monetization tools. You may not be able to register the insanely high impressions that make your CPC campaigns tick, but you’ll at least be able to recoup a little bit of revenue while not hackin’ off your sophisticated readership.

Please?

Tags: advertising, CPC, Feedburner, Google Reader, RSS

This entry was posted on Thursday, May 29th, 2008 at 11:12 am and is filed under Featured. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.